I have to tell you this story: My mom was wearing this really great old Blue Fish tee--not too big, nice & boxy, quite simple. It had a fruit bowl block printed on the front. I looked at the label on the back--1990! This tee is 33 years old! She still wears it & it looks better than new! I almost started crying, because--it hit me--33 years?! These clothes last & last and people truly LOVE them! That hits me right in the heart, in a good way. This is why I do this. My mom is the type who wears jeans and a Blue Fish t-shirt every day. She doesn't like anything too far-out. She has a fabulous collection. Needless to say, I kidnapped this tee and here it is, remade for 2023! I call it the Berna tee in honor of my amazing mom, who has worn Blue Fish forever... just like a lot of you. Thank you! xo, Jen